{"product_id":"100-ideas-that-changed-graphic-design","title":"100 IDEAS THAT CHANGED GRAPHIC DESIGN","description":"\u003cp\u003e\"A feast for the eyes. . . 100 Ideas is an entertaining, often insightful read. \" - Geoff Hart, STC Technical Communication Journal\"The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type. \" - Cool Hunting100 Ideas that Changed Graphic Design is an accessible and compact book which demonstrates how ideas influenced and defined graphic design, with stunning visual examples. It is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation). 100 Ideas that Changed Graphic Design is an inspirational book for dipping into whenever ideas are needed. A great read for graphic designers and those interested in visual communication.\u003c\/p\u003e","brand":"GENRES BSTIN Arts, Film \u0026 Photography","offers":[{"title":"Paperback","offer_id":62414658470258,"sku":"?9781786273895 - PB","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":62414658503026,"sku":"?9781786273895 - HB","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/6889\/0482\/files\/71CxetATpPL.jpg?v=1790590160","url":"https:\/\/universalreads.com\/products\/100-ideas-that-changed-graphic-design","provider":"Universal reads","version":"1.0","type":"link"}