{"product_id":"conversations-that-sell-collaborate-with-buyers-and-make-every-conversation-count","title":"Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count","description":"\u003cp\u003eThis book introduces sales professionals to the collaborative conversation skills they need to?capture the buyer's attention and secure business. Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are?meaningful, collaborative conversations?built on mutual value and trust, that result in a win...where they, the seller, and the organization, achieve a winning outcome. Based on the author's five-step sales system, What's in It for Them (WIIFT) - Wait, Initiate, Investigate, Facilitate, Then Consolidate - Conversations That Sell shows you how to: Prepare for an?effective sales call - Identify sales opportunities and the factors that?drive buyers to act Adjust their approach?to the type of buyer - Achievers, Commanders, Reflectors, and Expressers Make conversations flow easily - Address problems, opportunities, wants, and needs Work through objections - Advance and close sales; and more Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs…on the buyer.\u003c\/p\u003e","brand":"GENRES BSTIN Business \u0026 Economics","offers":[{"title":"Paperback","offer_id":62414934114674,"sku":"?9780814431801 - PB","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":62414934147442,"sku":"?9780814431801 - HB","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/6889\/0482\/files\/714k18q9xgL.jpg?v=1790594027","url":"https:\/\/universalreads.com\/products\/conversations-that-sell-collaborate-with-buyers-and-make-every-conversation-count","provider":"Universal reads","version":"1.0","type":"link"}