{"product_id":"mastering-google-ads-optimization-from-basics-to-advanced-strategies","title":"Mastering Google Ads Optimization: From Basics to Advanced Strategies","description":"\u003cp\u003eAbout This Book Mastering Google Ads Optimization is the most comprehensive, practice-first guide to Google Ads available for the Indian and global market - covering every campaign type, optimisation framework, and measurement discipline you need to run profitable, scalable advertising campaigns.Whether you are launching your first Search campaign, managing a ?50 lakh monthly budget, or building a career in performance marketing - this book meets you where you are and takes you further than any other resource available. What You Will Master The Ad Auction, Quality Score, and how to pay less for better positions Smart Bidding, Performance Max, and AI-driven campaign optimisation Conversion tracking, GA4 integration, and attribution modelling Shopping feeds, Display strategy, and full-funnel audience targeting Scaling, troubleshooting, and long-term account management Read more\u003c\/p\u003e","brand":"GENRES BSTIN Higher Education Textbooks","offers":[{"title":"Paperback","offer_id":62421384528242,"sku":"B0H1MHYMTN - PB","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":62421384561010,"sku":"B0H1MHYMTN - HB","price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/6889\/0482\/files\/510CuAReS9L.jpg?v=1790676488","url":"https:\/\/universalreads.com\/products\/mastering-google-ads-optimization-from-basics-to-advanced-strategies","provider":"Universal reads","version":"1.0","type":"link"}