{"product_id":"the-formula-how-rogues-geniuses-and-speed-freaks-reengineered-f1-into-the-worlds-fastest-growing-sport-a-high-octane-history-of-formula-1s-rise-in-america-racing-culture-and-engineering-marvels","title":"The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport?A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels","description":"\u003cp\u003e\u003cstrong\u003eAn NPR Best Book of 2024\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Sports Illustrated Best Book of 2024\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNEW YORK TIMES BESTSELLER\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWall Street Journal\u003c\/em\u003e reporters and authors of \u003cem\u003eThe Club\u003c\/em\u003e, Joshua Robinson and Jonathan Clegg, tell the riveting saga of how Formula 1 broke through in America, detailing the eclectic culture of racing obsessives, glamorous settings, gearheads, engineering geniuses, dashing racers, and bitter rivalries that have made F1 the world’s fastest growing sport.\u003c\/p\u003e\u003cp\u003eFor decades in America, car racing meant NASCAR, and to a lesser extent IndyCar, with Formula 1—the wealthiest racing league in the world—a distant third. Fast forward to 2023, and F1 has emerged at the front of the pack powered by a passionate yet nascent American fanbase. The F1 juggernaut has arrived, but this checkered flag was far from inevitable.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Formula\u003c\/em\u003e, \u003cem\u003eWall Street Journal\u003c\/em\u003e reporters Joshua Robinson and Jonathan Clegg tell the epic story of how F1 saved itself from collapse and finally conquered America through guile, fearlessness, and above all, reinvention. With fast cars, big money, glamorous locales, and beautiful people as the backdrop, \u003cem\u003eThe Formula\u003c\/em\u003e reveals how F1’s sudden arrival in the US was actually decades in the making—a product of the sport’s near-constant state of transformation and experimentation. Bringing unique insight and access to F1’s most storied teams and personalities—from Ferrari to Bernie Ecclestone to Christian Horner to Lewis Hamilton—\u003cem\u003eThe Formula\u003c\/em\u003e offers a riveting portrait of the drivers, corporations, cars, rivalries, and audacious gambles that have shaped the sport for half a century.\u003c\/p\u003e\u003cp\u003eThe end result is a high-octane history of how modern F1 racing came to be—the first book to tell the story of the outrageous successes and spectacular crashes that led F1 to this extraordinary yet precarious moment. More than just a sports story, \u003cem\u003eThe Formula\u003c\/em\u003e is the tale of a disrupter that broke into the crowded American sports marketplace and claimed its place through cash, personality, and a new understanding of what a sport needs to be in the age of wall-to-wall entertainment.\u003c\/p\u003e","brand":"Amazon.com bestsellers","offers":[{"title":"paperback","offer_id":61549035258226,"sku":"9780063318625 (PB)","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/6889\/0482\/files\/71sIfq87VML.jpg?v=1769349207","url":"https:\/\/universalreads.com\/products\/the-formula-how-rogues-geniuses-and-speed-freaks-reengineered-f1-into-the-worlds-fastest-growing-sport-a-high-octane-history-of-formula-1s-rise-in-america-racing-culture-and-engineering-marvels","provider":"Universal reads","version":"1.0","type":"link"}