{"product_id":"the-pocket-universal-principles-of-design","title":"The Pocket Universal Principles of Design","description":"\u003cp\u003eWhether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Editionis like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Designwill sharpen your design thinking and expand your sense of the possible.\u003c\/p\u003e","brand":"GENRES BSTIN Arts, Film \u0026 Photography","offers":[{"title":"Paperback","offer_id":62421010907506,"sku":"?9781631590405 - PB","price":23.0,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":62421010940274,"sku":"?9781631590405 - HB","price":41.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/6889\/0482\/files\/81tg1cft7ML.jpg?v=1790673020","url":"https:\/\/universalreads.com\/products\/the-pocket-universal-principles-of-design","provider":"Universal reads","version":"1.0","type":"link"}