{"product_id":"writing-for-busy-readers-communicate-more-effectively-in-the-real-world","title":"Writing for Busy Readers: communicate more effectively in the real world","description":"\u003cp\u003eWe were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace. Read more\u003c\/p\u003e","brand":"GENRES BSTIN Higher Education Textbooks","offers":[{"title":"Paperback","offer_id":62421213053298,"sku":"?9781914484452 - PB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":62421213086066,"sku":"?9781914484452 - HB","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/6889\/0482\/files\/71ITw4G4T4L.jpg?v=1790674957","url":"https:\/\/universalreads.com\/products\/writing-for-busy-readers-communicate-more-effectively-in-the-real-world","provider":"Universal reads","version":"1.0","type":"link"}