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Corporate Style: Stil und Identität in der Unternehmenskommunikation (Europäische Kulturen in der Wirtschaftskommunikation)

Corporate Style: Stil und Identität in der Unternehmenskommunikation (Europäische Kulturen in der Wirtschaftskommunikation)

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  • Author: German Edition by Kathrin Vogel
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Lässt sich das Corporate-Identity-Konzept auch auf Sprachstil übertragen? Welchen Beitrag leistet der Sprachstil zur einzigartigen Darstellung des Unternehmens und seiner Identität? Wie lässt sich seine Wirkung im Verbund z.B. mit dem Corporate Design analysieren? Diesen Leitfragen folgend, erschließt Kathrin Vogel die Zusammenhänge zwischen (Sprach-)Stil und Unternehmensidentität aus stiltheoretisch-linguistischer Perspektive und entwirft einen Analyserahmen, der unterschiedliche Aspekte von Stil und Identität berücksichtigt und damit der Komplexität der Phänomene gerecht wird.

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