1 2
Davooda https://davooda.com Fast Shipping
24/7 support
30 days return

Crystallizing Public Opinion (Original Classic Edition)

Crystallizing Public Opinion (Original Classic Edition)

In Stock

$33.00 USD
$33.00 USD
Sale Sold out
Taxes included. Shipping calculated at checkout.
Book cover type
  • Worldwide Delivery
  • 30 Days Easy Return
  • Secure Payment
Book Details
  • Author: Edward Bernays , Mitch Horowitz (Introduction)
  • Publisher: ? G&D Media
  • Pages: 234
🏷️ Delivery & Offers
✓
Enjoy 10% off when you spend $150+
🚚
Standard Delivery
Calculating delivery...
⚡
Need it faster?
Choose Expedited Delivery at checkout.
Similar item to consider
View full details

Product Description

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind." Bernays' work explains a large part of the popularity of today's TV news shout-fest and angry social media posts. Bernays wrote, "crowds love a contest." This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called "the ‘herd' point of view," which results in mass audiences, mass products and mass-media events. Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. Read more

Shipping & Returns

• 30-day returns — Refunds & Returns
• Shipping info — Shipping Policy

Customers also viewed

System Design Interview: An Insider’s Guide – 2 Volume Set by Alex Xu

System Design Interview: An Insider’s Guide – 2 Volume Set by Alex Xu

$49.00
New The Mirror of Infinite Endings: The highly anticipated return to the No. 1 Sunday Times bestselling Once Upon a Broken Heart series and the epic love story of Jacks and Evangeline

The Mirror of Infinite Endings: The highly anticipated return to the No. 1 Sunday Times bestselling Once Upon a Broken Heart series and the epic love story of Jacks and Evangeline

$22.00
New Psychology (7th Edition) | Pearson | NEP 2020 Aligned | By Saundra K. Ciccarelli, J. Noland White & Girishwar Misra

Psychology (7th Edition) | Pearson | NEP 2020 Aligned | By Saundra K. Ciccarelli, J. Noland White & Girishwar Misra

$33.00
New Ramayanam Volume 2

Ramayanam Volume 2

$16.00
New Combo of Sharadiya Suktara Pujabarshiki 2026 || 1433 & Sharadiya Anandamela Pujabarshiki 2026 || 1433 (Shuktara & Anandamela Sharadiya 1433 (2026))

Combo of Sharadiya Suktara Pujabarshiki 2026 || 1433 & Sharadiya Anandamela Pujabarshiki 2026 || 1433 (Shuktara & Anandamela Sharadiya 1433 (2026))

$13.00
New Cattle Synchronization Protocols Guide Book (dairy farm breeding series)

Cattle Synchronization Protocols Guide Book (dairy farm breeding series)

$14.00
New Threshing Day (Limited Deluxe Edition): Return to the Empyrean world with thirteen stories starring your favourite Fourth Wing characters.

Threshing Day (Limited Deluxe Edition): Return to the Empyrean world with thirteen stories starring your favourite Fourth Wing characters.

$51.00
New The 100 Year Blueprint: An Indian Doctor's Guide to Longevity

The 100 Year Blueprint: An Indian Doctor's Guide to Longevity

$12.00
New Maa Amma Anadha | ?? ???? ???? | Telugu Novel by GANA

Maa Amma Anadha | ?? ???? ???? | Telugu Novel by GANA

$11.00
New Mahaprastanam - (Telugu)

Mahaprastanam - (Telugu)

$8.00
New Jujutsu Kaisen Manga Box Set 2 Vol. 22-30 - Complete Collection Series 8 Books Collection Set (Jujutsu Kaisen books box set Vol 22-30) By Gege Akutami

Jujutsu Kaisen Manga Box Set 2 Vol. 22-30 - Complete Collection Series 8 Books Collection Set (Jujutsu Kaisen books box set Vol 22-30) By Gege Akutami

$67.00
New Jujutsu Kaisen Manga Box Set (Vol. 0-30) - Complete Collection Series 31 Books Collection Set (Jujutsu Kaisen books box set Vol 0-30) By Gege Akutami

Jujutsu Kaisen Manga Box Set (Vol. 0-30) - Complete Collection Series 31 Books Collection Set (Jujutsu Kaisen books box set Vol 0-30) By Gege Akutami

$178.00
New Ayodhya Cherina Krishna - Telugu Novel

Ayodhya Cherina Krishna - Telugu Novel

$11.00
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

$16.00
Death: An Inside Story

Death: An Inside Story

$13.00
The Laws of the Spirit World

The Laws of the Spirit World

$19.00
Cims India Medical Reference Book for B.Pharm/M.Pharm Students and Medical Representatives

Cims India Medical Reference Book for B.Pharm/M.Pharm Students and Medical Representatives

$20.00
Bratva Bride (Bratva Series)

Bratva Bride (Bratva Series)

$75.00
Ncert Biology Text Book for Class 11 and 12 (Set of 2 Books)

Ncert Biology Text Book for Class 11 and 12 (Set of 2 Books)

$15.00
Show All

Collections

View all
1 6
View all

Explore top Categories