Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Couldn't load pickup availability
Worldwide Delivery
30 Days Easy Return
Secure Payment
- Author: Jason Schreier
Product Description
A NEW YORK TIMES BESTSELLER AND AN NPR BEST BOOK OF 2024 From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich). For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism. Read more
Customers also viewed
System Design Interview: An Insider’s Guide – 2 Volume Set by Alex Xu
Bratva Bride (Bratva Series)
Combo of Sharadiya Suktara Pujabarshiki 2026 || 1433 & Sharadiya Anandamela Pujabarshiki 2026 || 1433 (Shuktara & Anandamela Sharadiya 1433 (2026))
The Mirror of Infinite Endings: The highly anticipated return to the No. 1 Sunday Times bestselling Once Upon a Broken Heart series and the epic love story of Jacks and Evangeline
Psychology (7th Edition) | Pearson | NEP 2020 Aligned | By Saundra K. Ciccarelli, J. Noland White & Girishwar Misra
New Age Learner’s Concise Odia-English Dictionary Book (Medium Size) | Comprehensive English Translation Dictionary | Student & Competitive Exam Vocabulary Guide Paperback | By B.R. Padhi & P.R. Das
NETZWERK NEU A2 - Textbook + Workbook + Glosser ( Set of 3 Books ) - KURSBUCH + UBUNGSBUCH + GLOSSAR | New Edition 2024
NCERT Textbook for Class-XI & XII | Biology | 2 Books Set | 2025-26 Edition
WHY WERE WOMEN ENSLAVED? Pen Yen Adimaiyanal? (English)
Vogue India Magazine - September - October 2026 - Mika Abdalla + The Vogue Wedding Book
The Liberation of Sita
The Essential Mir
The Critical Thinking Blueprint: A Complete Guide to Master Logic, Overcome Cognitive Biases, and Make Better Decisions
Tenida Samagra
Tarinikhuror Kirtikalap
Ramayanam Volume 2
Psychotic Obsession: Deluxe Edition
Pack of 3 : Saradiya Patrika Pujabarshiki 2026 || 1433 , Saradiya Desh Pujabarshiki 2026 || 1433 & Saradiya Anandabazar Patrika Pujabarshiki 2026 || 1433 (Sharadiya Patrika Collection)
India's Dance Classical and Folk | Baidyanath Prasad
Collections
View all-
Bestselling Books Collection
Explore our top-selling books loved by readers worldwide. This collection features the...
-
Most Ordered
Explore the Most Ordered books at UniversalReads. Featuring top-rated titles across fiction,...
-
Children's Books
Discover the best Children’s Books at UniversalReads. From bedtime stories to early...
-
Arts & Photography
Discover inspiring Arts & Photography books at UniversalReads. From painting guides to...
