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Quick Guide Social Relations: PR-Arbeit mit Bloggern und anderen Influencern im Social Web

Quick Guide Social Relations: PR-Arbeit mit Bloggern und anderen Influencern im Social Web

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Book Details
  • Author: German Edition by Fabian Gerstenberg , Cornelia Gerstenberg
  • Publisher: ? Springer Gabler
  • Pages: 93
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Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im Internet, konkrete Handlungsempfehlungen für Blogger Relations und zielgerichtete Impulse, um die Öffentlichkeitsarbeit mit reichweitenstarken Multiplikatoren und Influencern im Netz professionell zu optimieren. Außerdem: Erfolgreiche Blogger geben Branchen-Insights und erklären, wie man gut mit ihnen ins Gespräch kommt.Neu in der aktualisierten 2. Auflage: Zahlreiche Transferübungen für die direkte Anwendung in der Praxis.

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