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Product Description
Author: Simon Sinek
Publisher: Penguin / Portfolio
Start With Why explores how great leaders and organizations inspire action by focusing on the purpose behind what they do. Simon Sinek uses real-world examples and the “Golden Circle” framework to show how starting with “why” drives clarity, trust, and results.
- Breakdown of the influential “Golden Circle” model
- Illustrates why purpose-first leadership builds loyalty
- Ideal for managers, entrepreneurs, and changemakers
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