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Hooked: How to Build Habit‑Forming Products

Hooked: How to Build Habit‑Forming Products

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  • Author:Nir Eyal
  • Publisher:Portfolio Penguin
  • ISBN:9780241184837
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Product Description

Author: Nir Eyal
Publisher: Portfolio Penguin
Hooked reveals the psychology and design strategies used by products that build lasting user habits. Rooted in behavioral science, this framework is backed by real‑world examples ranging from iPhone apps to social media. Eyal offers a practical guide for product designers, marketers, and entrepreneurs—showing how to create engaging, user‑centric products that drive repeated engagement.

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