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Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Book Details
  • ISBN: 9780241958223
  • Author: Simon Sinek
  • Publisher: Penguin Books
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Product Description

Start with Why by Simon Sinek argues that organizations and leaders communicate more effectively when they begin with a clear sense of purpose before explaining what they do or how they do it.

Sinek develops the “Golden Circle” framework through business and historical examples, using it to discuss leadership, trust, motivation and brand identity. It is a popular leadership model rather than a guarantee that purpose alone will produce business success.

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