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To Sell Is Human by Daniel H. Pink

To Sell Is Human by Daniel H. Pink

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  • ISBN:9781786891716
  • Author:Daniel H. Pink
  • Publisher:Canongate Books
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Product Description

Author: Daniel H. Pink
Publisher: Canongate Books

To Sell Is Human reveals how everyone—from entrepreneurs to parents—spends part of their day “selling”— persuading, influencing, and moving others. Daniel Pink provides research-backed strategies on attunement, clarity, buoyancy, pitching, improvisation, and serving to help ethically and effectively guide human interaction.

  • Spells out the new “ABCs” of persuasion: Attunement, Buoyancy, Clarity
  • Offers modern tools: six fresh pitch formats, three perspective-taking rules, five clarity techniques
  • Essential for professionals, parents, educators, and everyday influencers

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