
Product Description
You Can Sell: Results Are Rewarded, Efforts Aren’t by Shiv Khera is a practical guide to professional selling built around integrity, preparation and measurable results.
Khera explains how successful salespeople develop credibility, understand customer needs, prospect effectively, handle objections, communicate value and move conversations toward a decision. The book also discusses attitude, goal setting and the qualities of a winning professional, making it useful for salespeople, entrepreneurs and anyone who regularly needs to persuade others about a product, service or idea.


